MOBILE A/B TESTING MARKET ANALYSIS
The increasing dependency of companies on smartphone apps for business is expected to drive the global mobile A/B testing market over the forecast period. For instance, according to Coherent Market Insights analysis, in 2018, India had around 487 million internet users and by 2023, India is expected to have 603.2 Mn internet users. This is expected to offer huge online business opportunities for the companies in the coming years. Moreover, increasing penetration of smartphones and internet, among population are shifting buying trends of consumers from buying from offline to online stores.
